SNAP: Shopify App Store (2024)
Project Overview ↓
A new version of the video hosted on the Shopify App Store now enhances the previous version’s engagement and resolves the issues with communicating the app’s benefits effectively, which were caused by outdated information and unengaging visuals.
Responsibilities ↓
Storyboard, Design, Art Direction
Credit ↓
One North (Agency), Sam Bollen, Cindy Chou
Initial Styleframe
The styleframes are designed to keep the visuals simple yet engaging. Snapchat’s Bitmojis are utilized throughout to add a lively touch to the frames. The background color changes as the topic shifts to maintain viewer interest and clarity and onscreen text is kept minimal due to the presence of VO.
Storyboard
The video begins by questioning why they should use the app, followed by highlighting the value props. It then explains how these features can benefit their Shopify store. The video concludes with a brief success story and ending with a CTA.
Motion
To ensure effective information delivery, motion is used to support the storytelling without being too overwhelming or distracting. Subtle movements and extra touches are incorporated throughout the video to enhance engagement and keep the visuals lively .
