The Coca-Cola Company: New Visual Identity (2020)
Project Overview ↓
The new Visual Identity System of the Coca-Cola Company. The goal is to build hype around the rollout of the new VIS.
Responsibilities ↓
Storyboard, Motion Graphics, 3D
Credit ↓
Kirstin Dorsch, Marty Buccafusco, Paul Stechmesser, Daniel Plasa
Corporate Mark
This specific corporate mark is primarily for internal company usage and should be used when creating any collateral relating to Business Units, Regions and Departments.
Typeface
Unity is a timeless typeface that is unique to The Coca-Cola Company. It’s designed to bring geometric simplicity, the form is open and functional.
Color
The color palette reflects The Coca-Cola Company’s diverse range of beverages and flavors. It’s used to highlight the breadth of the company’s brand world.
Stationery
The logo is incorporated across various stationery items, from letterheads to business cards, ensuring a cohesive and professional brand presence in all communications.
Brand in Action
The versatile logo is seamlessly integrated into every aspect of the brand experience.
Landing Page
The new Visual Identity has been shared on The Coca-Cola's internal platform 'Connect'.